But, how do you sell your home for the highest price? What’s the secret?
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The answer is not that big of a secret. If you want to sell your home for the highest price possible when you sell your home you need to find the perfect buyer. Do you need the perfect buyer to make a deal that will make you happy? No, probably not. But for the highest price possible you need a buyer that loves it, has to have it and has the financial where-with-all to make it happen at a premium price. So,if all you need to do is find the perfect buyer, what’s the rub? The rub is, how do you find the perfect buyer?
Where for art thou, perfect buyer? We aren’t going to need to plant any bugs, tail anyone or go on a stakeout to find the perfect buyer. The National Association of Realtors (NAR) says over 90% of people start their home search online. Think about it; when was the last time you looked something up in the yellow pages? We all know where the perfect buyer can be found. He’s online searching for the perfect home. Everybody’s doin’ it! Everybody GOOGLEs it!
We know how to find him! Actually, what needs to happen is he needs to find you or more specifically your home’s ads when he’s searching online. That’s where we come in! We are experts at getting your home’s marketing found on page one of the search engines.
A few years ago I had an epiphany. One day, while surfing Google, it dawned on me, I search for everything online. All my friends do the same. It was then I realized if I was going to be effective at marketing my client’s properties and wanted a shot at matching their home with the perfect buyer I had to figure out how to get my home listings found on page 1 of Google. Since that day I have dedicated myself to make that happen.
There are many things we do to continuously to get high search Engine Ranking (SEO) for our listings. But the single most important is the use of HD Video Home Tours. Google and YouTube are the two largest search engines (yes, YouTube is a search engine)and Google owns YouTube. As such Google loves to rank You Tube videos that match consumer’s keyword searches. Once we figured out HD Video Tours were key to page one ranking we committed to producing a high quality HD Video Home Tour for each of our listings. We aren’t talking about “Virtual Tours” here but rather full High Definition Video.
The NAR says less than 2% of Realtors use Video in their marketing. Our research shows most of the 2% is un-watchable. An agent walking through a house, shooting shaky footage with a cell phone and saying “this is the kitchen” , is not going to keep a buyer engaged. So we learned what does keep people engaged and perfected the process . Our HD Video Home Tours are professional quality set to beautiful soothing music and are positioned with a call to action to make it seamless and easy for a buyer to make an appointment for a personal tour. Not only will your home be found on page one but the listing will appear as a picture with a play button as opposed to plain text. Buyers are much more likely to select an HD VIDEO listing than a plain text listing.
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